How web design looks like
So what will web design look like in 2021?
New trends are united by a common theme: instead of fantasizing about high technologies, web designers are exploring new facets of realism. They are mixing the digital with the everyday like never before, reflecting how much sites have become a part of real life. Thus, the trends in web design for 2021, which will be discussed, are literally breathing new life into the world of information technology.
9 web design trends that will take off in 2021:
- Parallax scrolling
- Abstract graphic compositions
- Calm colors
- Web precedent design
- Scrolling transformation
- Digital interpretation of real products
- Questionnaires that captivate the user
- Three-dimensional colors
Parallax scrolling (parallax effect)
From minimal interaction to particle-sized backgrounds, each year we see the popularity of web animation grow. In 2021, it becomes more complex: the blocks of the page are divided into foreground and background, creating the same parallax effect.
Parallax is an optical illusion that occurs when objects near the viewer appear to be moving faster than objects farther away. We observe this in everyday life, for example, when we are driving a car and see a landscape outside the window. The effect on web pages is perceived as real and surreal in equal measure.
The depth that is created by the use of foreground and background also gives the added benefit of immersion, transforming the computer screen into something like a theater stage. As users navigate a web page, they are magically drawn to this interaction. But in the end, isn”t the internet magic?
Last year, neomorphism was gaining incredible popularity, and in 2021 it promises to lead us into the paradoxical era of minimalist realism. This style is the successor to skeuomorphism, an approach that renders familiar but outdated elements from real life to the user. Skeuomorphism flourished in app icons in the early 2010s. This trend has been significantly replaced by flat design, which simplified icons and colors, made them less realistic, but more uniform and recognizable.
Neomorphism is a fusion of both trends, in this case the volume of the object is imitated due to selectively falling shadows, while semi-flat colors are used. Most often, the effect resembles digital embossing or debossing. This approach allows designers to restore tactile sensations that were lost in the era of flat design, and this, in turn, strengthens the connection between the user and the object. We”re likely to see this stylized realism in buttons, search and text forms in 2021.
Abstract graphic compositions
Abstractions, especially those made up of the simplest geometric shapes such as squares and circles, can appear overly minimal and limited. However, in 2021, web designers are combining them into complex, expansive compositions that explore freedom.
In 2021, abstract graphic elements will be used as an alternative to photography in web design for startups, technology products and applications.
In most cases, abstract art replaces stock photography and illustrations. Although such compositions may include images of people, the user can still evoke emotions without them. Jackson Pollock”s explosive abstractions are energetic and, thanks to the many vibrant colors, infectious warmth. As a result, web pages appear expressive and lively even without faces.
Calm colors (colors that are comfortable for users eyes)
Considering that the labor market these days has come under the influence of digitalization, most people spend a significant part of their time at computers. Because of this, users often feel eye strain. Web designers take this into account and create color schemes that make it easier to read.
This partly explains the popularity of last year”s trend of dark color schemes as opposed to overly bright whites that dominate displays.
In 2021, web designers will think beyond two extremes:
In 2021, web designers will think beyond two extremes: only dark or only light. They found a middle ground in soft color palettes: natural greens, pastel blues, warm cinnamon or light pink tones. This not only makes the color scheme of websites less harsh, but also causes peace and relaxation for the user.
This trend is a sign that in the future, web designers will place more emphasis on accessibility and comfort than radical innovation.
It will be a competition to create as simple a design as possible using subtle and cool colors so that users can spend more time browsing the site.
Use case design
Due to the coronavirus pandemic and home self-isolation, the internet has essentially become a haven. Online conferences aren”t just for chatting or fun, many conservative brands have turned to websites to keep their businesses afloat. And web designers have done this by creating meaningful and impactful designs.
In 2021, we will see designs that resonate with various social movements, societal and environmental concerns. I”ve watched more and more brands unite around these open-ended questions and communicate with their users on a deeper level.
In 2021, we will see web designers continue to value their role in helping the world get through difficult times.
Brands are now focused on creating designs around their moral values and virtues, for example, around the efforts they direct to maintain sustainability, from measures to restore balance to the planet, or to involve society in these problems. This means that brands are ready to use photos that reflect real, different consumers. It also means the growth of digital spaces where social issues will be talked about through interactive media such as visualization and simulation. And this, in turn, will lead to an increase in the number of resources where any user can create a website design.
Web design has long been focused on providing maximum user comfort. And in 2021, the best user experience will be driven by shared values and common reasons.
When users scroll down a page, they don”t just navigate, they interact. The physical actions they perform in real life – clicking their fingers on the mouse – trigger a reaction on the screen. Interaction is a form of participation, and when users are involved in what is happening, they are more likely to be interested.
Scrolling is one of the most subtle forms of interaction, which is why 2021 web designers are betting on the visual feedback users get as they scroll. This can be a change in the full color scheme, and complex animated transitions, as well as other serious changes on the page. Web designers can do it in such a way that each scroll feels like a new page, and sometimes even a new site.
Digital interpretation of real products
Real products are often at the heart of any website, and 2021 webpages will be as close as possible to them. In particular, products will literally become the basis for design elements through creative digital interpretation of physical media.
This can be a color smeared across the page, such as nail polish, or images cropped into rounded rectangles, like smartphones. This approach not only creates visual synergy between the product and its site, but also makes web pages more organic and impressive.
e an increasingly important part of everyday life, this trend of mixing the real and digital worlds seems ideal for our time.
Questionnaires (Quiz) that captivate the user
The dating and onboarding process is the length of time a user visits a landing page, possibly the most important moment on a user”s journey. He stands on the border between interest and apathy, and the quality of the design should outweigh the interest.
Instead of forcing the user to read product descriptions and make decisions for themselves, more and more brands are using questionnaires to create interactive experiences and gamification. To subtly promote their own products, quizzes ask multiple-choice questions that target the likes and dislikes of visitors.
In terms of design, this means landing pages are more like a series of cards with animated transitions between them than standard web pages. It also makes them more interactive than survey fields, which are usually included in landing page titles.
Given how effective these introductory quizzes are in making prospective buyers feel like they are already part of the service even before they sign up, we expect these quiz forms to become a standard feature of web design in 2021.
Color schemes in web design have been trending towards gradients for a while now, and this year”s trend seems to be the next evolution where color transitions are more realistic than ever. Following the lead of Apple”s Big Sur OS, we expect colors to be rich and three-dimensional, almost like fruit that you can pick right off the screen.
This trend is achieved through darkening, which gives roundness to flat icons of yesteryear. While we expect this to appear more often on app icons, web designers are also moving away from neat gradient transitions for blended background colors that feel more imperfect and natural. Two colors adjacent to each other may suddenly merge with each other, or may retain the shadows and depth of painted objects. Overall, this trend suggests that 2021 web design colors are aiming for higher levels of realism.